UPDATE: Emma Watson takes her gender equality campaign to Davos
Emma Watson is best known for her role as Hermione Granger in Harry Potter, but that was before the British actress was named U.N. Women Goodwill Ambassador six months ago.
In a speech on feminism and gender at the U.N. Headquarters in New York this weekend, Emma launched the "HeForShe" campaign which aims to end gender inequality by involving both men and women.
Watch the full speech here.
Watson's eloquent, all-inspiring speech formally invited men to join the cause, confirmed that her feminist stance is not "anti-men" and received a standing ovation at its close.
Emma isn't your average 24-year-old and she's not to be underestimated, either.
"I decided that I was a feminist. This seemed uncomplicated to me. But my recent research has shown me that feminism has become an unpopular word. Women are choosing not to identify as feminists.
"Apparently, [women's expression is] seen as too strong, too aggressive, anti-men, unattractive" she said.
"Why has the word become such an unpopular one? I think it is right I am paid the same as my male counterparts. I think it is right that I should make decisions about my own body. I think it is right that women be involved on my behalf in the policies and decisions that affect my life. I think it is right that socially, I am afforded the same respect as men."
"HeForShe" is about freedom and being free from prejudice - for all - and we're backing it all the way.
LOVE EMMA'S ELEGANT STYLE? Take a look through this gallery all about the girl.