A Norwegian TV show has forced three young fashion bloggers to confront the reality of the conditions endured by those who make their clothes.
Frida, Ludvig and Anniken were uprooted from their comfortable and privileged lives and flown to Phnom Penh, Cambodia, where they spent a month working in a sweatshop.
'Sweatshop Deadly Fashion' charts their remarkable journey as they begin to question the fairness of the production process that keeps them looking in trend.
Anniken said: "You sit in your bed in Norway and you hear about all the people who suffer. You watch the news, hear about all sorts of things.
"There are so many people who are born just to do one task in life and that's it."
There are emotional scenes as the bloggers see the living and working conditions of sweatshop workers with one saying: "Our bathroom is larger than her entire house."
Another adds: "There are no words for it. It's just so unfair."
The documentary caused quite a stir online even prompting H&M to release a statement denying the sweatshops depicted were used by the chain.
In a statement they said: "H&M has been present in Cambodia for over 10 years. This is one of our key countries of supply. Our commitment is strong there," the brand told L'Express in a statement.
"Since 2005, H&M has been a member of the Better Factories Cambodia program of the International Labour Organisation (ILO), which aims to improve working conditions in the textile industry in Cambodia."