After apparently watching 'Logan's Run' and deciding that it looked like a pretty decent business model, Tinder has introduced an 'over-28s' tax.
The dating app has a range of new features ('Tinder Plus') - but if you're over 28, you'll have to pay a hefy surcharge to use them.
In the UK users have to pay £3.99 a month to gain access to features like a ‘second chance’ option to reconsider profiles once rejected. But if you’re over 28, that rises to a hefty £14.99 a month.
In the US over 30s have to pay slightly less - around double the normal rate.
Tinder said the pricing structure was based on “extensive tests” — i.e. they found that “certain age groups” wanted the features more than others.
A spokesperson told the BBC:
"We've priced Tinder Plus based on a combination of factors, including what we've learned through our testing, and we've found that these price points were adopted very well by certain age demographics.”
"Lots of products offer differentiated price tiers by age, like Spotify does for students, for example.
"Tinder is no different; during our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained and need a lower price to pull the trigger."