When Kim Kardashian jetted in for Paris Fashion Week on Thursday morning wearing a giant knitted hat, we knew it wasn't just because she was keeping out the cold. And guess what? We were right because she chose the moment to unveil her new rock-chick white-blonde hairstyle.
Kim revealed her new hair colour and style in all its glory as she left Le Royal Monceau hotel with husband Kanye and mother Kris on their way to the Balmain show.
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And to ensure she made as big a splash as possible, she donned an all black outfit so that her hair was even more startling.
The trio headed to check out Olivier Rousteing, one of Kimye's favourite designers, present his collection for Balmain.
Kim's new haircut, however, stole most of the headlines. The ice-blonde colour was worn in an on-trend slicked shorter style, and she rocked it with a Balmain velvet minidress.
And the star is obviously very happy with the look, sharing a pic and info on who created it on her Instagram page, writing, "So I went platinum!! I have the best team! Thank you to @joycebonelli for being my inspiration and introducing me to @GregoryRussellHair who cut my hair & put this team together! Thank you @LorriGoddard_ who dyed my hair & got this color in one try! Not an easy task!"