In an interview with Bloomberg Television, the Oscar-winning actress said of the website she set up in 2008: "I never wanted to do a proprietary brand. I wanted it to be its own thing that my children can run one day if they want to!"
Gwyneth, 42, split from husband Chris Martin last March, but they still very much share the parenting of Apple, 10, and Moses, eight.
She spoke to Bloomberg about her experience running Goop and the challenges she faces as a businesswoman.
She said: "I very much want Goop to be its own standalone brand. I know at this point it's inextricably me but we are a team of amazing people who bring incredible ideas to the site - it's not only me.
"My dream would be that in 20 years people would sort of recollect that I had something to do with it...and my involvement would be less essential."
The actress, who won an Oscar for Shakespeare In Love, has sometimes provoked criticism or ridicule for the tips she shares with her fans and some of the hugely expensive items she recommends on her site.
She said: "I think sometimes that some of the criticism that Goop gets is because people haven't actually gone to the site and looked around to see what we actually are.
"I think that there is sometimes a miscommunication. We aren't a super luxury site, but we're aspirational. We have things on there that cost $40. We have things on there that cost $500."
Asked what is the most challenging task she currently has to deal with, Gwyneth replied: "Definitely getting Moses to do his homework."
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