Who better to replace Elle Macpherson as the name behind lingerie brand Bendon than Heidi Klum?
The 41-year-old model, who is currently launching her Heidi Klum Intimates collection, worked with Victoria's Secret for 15 years plus, by her own admission, she owns over 100 bras. Clearly, she's the right lady for the job.
"I probably have more than 100 bras in my wardrobe right now," she told Marie Claire in an interview about her new project. "I always buy three pairs of panties for each so that I can wear the set more often. There was a time when I had maybe double that - I kept different sizes because I was pregnant so many times for so many years."
As anyone who has invested in a decent underwear set will know, wearing the right lingerie can make you feel better about yourself. Heidi's secret? Confidence.
"Having body confidence kind of comes with the job," she said. "You just have to be confident and have your body ready, always. You never know what outfit you'll be asked to wear on a shoot - they may say it's a fashion story and then hand you a bikini. I always have to be ready to take off my clothes – imagine if I wasn't prepared."
Heidi admits to avoiding carbs and working out on the running machine "every once in a while" but being happy with her figure is the priority.
"Kim Kardashian changed the look in the fashion industry, which is amazing and the media have totally backed her," Heidi added. "I know that other women love to be more curvy - at the end of the day you have to live in a body that you feel comfortable in and that you love."
Words of wisdom from the lady who likes to dress up as a butterfly.
Trying to eat clean? Let Instagram be your inspiration...