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Artist Creates Video Of Kids Reacting To Iconic Fashion Images, And They're Not Impressed

28/07/2015 11:45 BST | Updated 28/07/2015 12:59 BST

Some of the images from fashion campaigns can seem bizarre even to the adult eye. So for kids, they must seem like the weirdest photographs ever.

That's why artist, Yolanda Dominguez, asked a group of eight-year-olds to describe what they see in a series of fashion editorial shoots and adverts for her unintentionally hilarious video, 'Children Vs. Fashion'.

The artist's experiment found that while women in fashion campaigns are usually mocked by the kids for looking disheveled or "almost dead", the male models were compared to "superheroes".

kids vs fashion

Dominguez said: "The result shows clearly the implicit violence and unequal treatment of men and women that exists in fashion editorials.

"It raises many questions about the hidden messages generated by the fashion world. Why are such images associated with glamour and luxury? Nobody denounces what influence they have in education. Why do brands support such messages? What can we do to change that?"

kids vs fashion 2

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