Yesterday, the nation's media - including The Huffington Post UK - reported that a French tourist was searching for the father of her baby - an Australian she had a one night stand with.
Natalie Amyot posted a video on Facebook which said: ""Three months ago I came to Mooloolaba, I had an amazing time, I met amazing people. On the last night we had a party.
"I met a really cute guy. For me it was love at first sight. And we had a beautiful night."
It turns out this was all part of a marketing stunt by Nigel Lucas, owner of a Mooloolaba holiday company. Mooloolaba is on the Sunshine Coast of Queensland.
He wrote: " This is combined with the curious coincidence of a major tourism event scheduled for this weekend, to promote Queensland travel to Europeans.
"With internet users accusing the search of being a publicity stunt or viral marketing attempt, social media profiles and other online fingerprints lead back to a different name -- Alizee Michel."
HuffPost Australia then got in touch with Lucas, who explained the story behind the stunt. Lucas' original idea was to do a video about the great bars and cafes in the area, but a friend who worked for a social media company pointed out it wouldn't be watched by anyone and suggested an alternative idea.
"When people talk about the Sunshine Coast, they talk about Noosa. Mooloolaba never hits the map. He went away, then came back and said he had an idea," Lucas told The Huffington Post Australia.
"He said it was going to upset a few people. I asked if it will achieve our goals, and he said yes."
People have since criticised the strategy for being 'disgusting' and portraying the area in a negative way. But Lucas remains steadfast to the hoax.
"The benefits of how it will benefit the cafe owners and hoteliers will far outstrip any negatives the campaign will generate," he said.
"I understand, I do feel for them (people feeling upset). But if it pushes forward (local businesses') cause, then great."
And The Best City To Live In Is...
9 Breathtaking Australian Destinationsof
Located on the southeastern coast, Sydney is the largest Australian city and capital of New South Wales offering a beautiful range of sundrenched beaches. Roam in Sydney’s botanical gardens, surf in Bondi Beach, climb the Sydney Harbor Bridge, visit the Opera House or sail across the harbor, whatever activities you seek, Sydney has the answer. (Photo Courtesy of Shutterstock)
It’s probably one of the biggest attractions in Australia. One of the top destinations for underwater explorers and scuba divers, it is the world’s largest barrier reef system. Loaded with tons of marine life and beautiful corals, it’s a heaven for die-hard divers. But if you don’t dive, you can hire a boat out to the reef and go snorkeling. The iconic Great Barrier Reef is blessed with the breathtaking beauty of the world's largest coral reef. (Photo Courtesy of Shutterstock)
One of the best known Australian Landmarks, Ayers Rock is also known by its Aboriginal name 'Uluru'. It is a sacred rock not unlike Silbury Hill in England, with spectacular red rock sand domes rising out of the Central Australian desert. Hauntingly beautiful with a profound timelessness, it stands 1,142 feet above sea level with some 8,200 feet of its bulk underground. Aborigines have been in the area for the last 10,000 years, and the Aboriginal center nearby is a great place to experience their indigenous culture. (Photo Courtesy of Stanislav Fosenbauer/Shutterstock)
The capital of the state of Victoria, Melbourne is considered to be the nation’s cultural hub. Known for its shopping, fine restaurants and sports venues, the city is an ideal destination for all arty urbanites that thrive on good food, pubs, galleries, live music and bookshops. Melbourne is also known as the Australian food capital. (Photo Courtesy of Shutterstock)
Covering almost 12,427 square miles, Kakadu is Australia’s largest terrestrial national park. It is a tropical wonderland full of crocodiles, ancient Aboriginal rock art and cultural heritage, raucous birds and animal life. It is a nature lover’s dream with great sites for nature buffs and bushwalkers. (Photo Courtesy of Shutterstock)
One of the most popular destinations for tourists, Gold Coast is a blessed haven for all surfers and bikini-clad travelers. Defined by its spectacular beaches, hinterland ranges, forests, waterways and vibrant communities, the Gold Coast is an outstanding global city. Along with endless stretches of golden beaches, there are international theme parks, designer boutiques, luxurious spa retreats, world-class golf courses, award-winning restaurants, bars and lively nightclubs, and entertainment 24-hours-a-day. (Photo Courtesy of GTS Production/Shutterstock)
Visiting the wine country should be on your list of things to do. You will have many chances to taste Australian wine from the source, when you wander through exotic wine regions such as Hunter Valley, Barossa Valley, Clare Valley and Adelaide Hills. (Photo Courtesy of Shutterstock)
Glowing in autumn, cool in winter, colorful in spring and refreshing in summer, it is a magical place any time of the year. Home to the Three Sisters rock formation, it is also surrounded by rainforests, densely populated by oil bearing Eucalyptus and is a natural home to kangaroos, parrots, kookaburras and more. (Photo Courtesy of Shutterstock)
Byron Bay, the ultimate destination for honeymooners, is a beachside town located just off the Pacific Highway on the north coast of New South Wales. Visitors are destined to enjoy plenty of outdoor activities, numerous beaches, unspoiled hinterland and a relaxed vacation. Byron Bay's natural credentials are impeccable with highlights such as humpback whales cruising past the headland and storms creating rainbows on the mountains across the bay. The main spots to visit are Cape Byron Lighthouse, the Walking Track and Marine Park. (Photo Courtesy of Shutterstock)✖