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The nation seems to have already fallen in love with the eccentric aristocrat, who proved to be hilarious viewing during Sunday (15 November) night’s launch show.
Lady Colin - best known for her work as a royal biographer - had viewers in fits as she refused to get wet during a task, and sat on a throne during a lot of her time in camp.
Twitter was awash with adoration for the fabulous star, who looks set to be this year’s Gillian McKeith, having already been voted to take on the first Bushtucker Trial.
@will_parr there's a woman called Lady Colin, I've never heard of her before but she is WONDERFUL.— Emily Hirst (@Emily_Hirst) November 16, 2015
Lady Colin Campbell is a queen— AshleighCoyleFans (@AshleighFANSBB) November 16, 2015
how can Lady Colin Campbell be wearing pearls for #ImACeleb— kate (@excaliburnt) November 15, 2015
Lady Colin Campbell fully is a gilf— k i e r o n (@Kieron_Reed) November 15, 2015
We have a feeling we’re about to come OBSESSED.
‘I’m A Celebrity’ continues tonight at 9pm on ITV.