And this year their efforts certainly paid off: From Jorgie Porter's unusual spikey hair piece to Ferne McCann's dramatic red lips, there were plenty of attention grabbing red carpet looks on Wednesday 20 January.
But whose look did you love the most? And whose style just didn't do it for you? Let us know what you think with our Tinder-style swipe gallery (left for no, and right for yes):
Want to see more? Check out all the red carpet looks from the 2016 NTAs below: