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(Video) BBC Registers 17 Million Viewers of London 2012 Olympics via Computer and Mobile in the U.K.

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LONDON - Cait O'Riordan, Head of Product for Sport and 2012 at the BBC, released the digital consumption numbers for the first week of the Olympics.   The BBC, which streams just in the United Kingdom, had some 17 million people watch some of the Olympics on their digital device for at least 15 minutes, she says in a blog post.

In late June, we spoke with her at the BBC headquarters in London about the BBC's ambitious digital plans.   We have republshed that interview today.


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