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In the Shadow of Fiction: How Television Is Making (Up) Muslim History

Posted: 31/08/2012 00:00

In Channel 4's Islam: the Untold Story, aired 28 August, British writer Tom Holland - garbed Indiana Jones-style in billowing shirt and trusty hat - treks across the Arabian desert, talking to local Bedouins, and inspecting historical artefacts to investigate the origins of Islam. Muhammed, he concludes, probably never came from Mecca, but from Transjordania; the Qur'an and its teachings are largely borrowed from local religious traditions, Christianity, Judaism, Zoroastrianism; and it is questionable whether 'Islam' ever really existed as a distinctive, coherent faith during Muhammed's reign. Rather, the religion of Islam was an innovation of the Arab empires, cynically manufactured to legitamise its expansion by conquest over much of what we now know as the Middle East.

To vindicate this thesis - based largely on his new book, In the Shadow of the Sword - Holland interviews a handful of sceptical Western scholars of Islam. But his narrative is replete with elementary, often laughable, errors. Perhaps the most glaring is his insistence that Mecca is only mentioned once, ambiguously, in the Qur'an - evidence for Holland that the Prophet never came from Mecca. But this is a strange inaccuracy, for the Qur'an mentions Mecca clearly: "And He it is Who held back their hands from you and your hands from them in the valley of Mecca after He had given you victory over them." (48:24) He then makes much of the Qur'an's references to "Becca", as if this must be a completely different place, oblivious to the fact that in South Arabic, the language used in the south of the Arabian peninsula during the time of Muhammed, the sounds b and m were interchangeable - as documented in 1973 by Princeton University Arabist, professor Philip Hitti.

Holland also argues that the Qur'an's frequent references to vines and olives points to the existence of an agricultural society. Mecca was barren and lacked agriculture; therefore, hey presto!, Muhammed's message originated elsewhere. The inference is truly bizarre: neighbouring Medina, where Muhammed emigrated fleeing persecution in Mecca - and where he continued to receive a large bulk of the revelations of the Qur'an - was a thriving "agricultural settlement, with widely scattered palm groves and armed farmsteads."

Holland's other pillar of evidence is equally meaningless. Holland visits the site of Sodom, and highlights the Qur'an's statement that its readers "pass by them in the morning and at night" (47:133-8) Flabbergasted, Holland asks: "What is it doing here - a thousand kilometres from Mecca?" That the Meccans were frequent travelling traders who would have routinely passed through this area - as widely documented by scholars such as William Montgomery Watt in the Encyclopedia of Islam (2008) and Ira Lapidus in his Cambridge University study (1988) - appears to be lost on Holland.

Holland's lack of familiarity with the wider literature in Western scholarship on Islam is thus painfully obvious to serious historians. Early on, Holland speaks of the study of history in Western universities as based on "scepticism and doubt" - in contrast, presumably, to Muslim historians, who simply shape 'facts' to fit their faith. The problem is that even though Holland looks dapper in his Indiana outfit, he is not really a historian - and in his latest work, it shows.

Although for the last nine years Holland has written popular history, the bulk of his writing is fiction - including titles such as The Vampyre (1995), Supping with Panthers (1996), The Sleeper in the Sands (1998), and The Bone Hunter (2001). Yet he has no qualifications in history, and cannot even speak Arabic - which is why he employed a Syriac and Arabic-speaking researcher.

It is perhaps not surprising, then, to find him - in true Indy-style - adopting a 1930s colonial mindset early on, informing viewers that: "To the ancients, the Arabs were regarded as notorious savages." As if to hit this point home, the only people he finds to endorse orthodox accounts of Islam's origins are Bedouin Arabs living in the desert. At one symbolic point, Holland prays amongst them, then suddenly - for no apparent reason - extracts himself from the congregation in the middle of the prayer only to peer, wonderingly, around him, as if to underscore the questionable origins of one of Islam's most sacred rituals.

Strangely, the only other Muslim who makes an appearance to represent the 'canonical' view of Islam's origins is Seyyed Hossein Nasr, Professor of Islamic Studies at George Washington University. Troubled by what he conceives as gaps in the historical record, and inconsistencies between the scriptural account and hard evidence on the ground, Holland is confidently informed by Nasr that such an absence of evidence is irrelevant for Muslims who recognise the limits of reason in the face of transcendental realities.

But Channel 4's sole selection of Nasr as representative of the orthodox historical account is disingenuous. Although he is a renowned philosopher specialising in comparative religion, Islamic esoterism, philosophy of science, and metaphysics, Nasr has contributed little on the minutiae of Islamic history. Through such selective production values and imagery, the film strikes a stark contrast between Western logic and Muslim belief. Muslims are portrayed as steeped in a strange, backward irrationality - out of touch with the modern world with its newfangled, super-scientific methods of historical analysis, and immune to the impact of reason when it comes to longstanding beliefs.

What Channel 4 viewers aren't told is that the theories Holland regurgitates are not only heavily contested in the wider Western scholarly community, they were almost completely discarded some decades ago. One of their core proponents, Patricia Crone, makes a regular talking-head appearance in the film (as well as being heavily referenced in Holland's book among others). Holland essentially resurrects their ideas - published back in the 1970s - with unnerving gullibility, accentuating the "black hole" of evidence on early Islam where one should expect abundance.

But, unbeknownst to Channel 4 researchers, he is simply wrong. Petra Sijpestein, Professor of Arabic at Leiden University, remarks: "In the writings of 12 years after the death of Muhammad, Muslims are referred to as a separate religious group, first using the term muhajiroun, migrants who had left hearth and home with a purpose, or Saracens, descendents of Sarah and Abraham. And from around 730AD, terms like Islam, Muslims and specific religious customs such as zakat (charity) were already being practiced and described."

Yet Holland is a man on a mission. Uncritically parroting the Crone thesis that "there is no hard evidence for the existence of the Koran in any form before the last decade of the seventh century" - he infers that the Arab empires self-servingly concocted Islam as a radically distinct faith. For one thing, there are numerous Qur'anic manuscripts from the first century of hijra, which possess no significant textual deviations. But worse, apart from the fact that Islam has never presented itself as an entirely new religion (rather as a continuation and confirmation of the Jewish and Christian traditions), this theory has almost no currency at all in the very Western universities that Holland claims to admire.

As noted by the late Robert Seargeant, Sir Thomas Adams Professor of Arabic at Cambridge University, Crone's argument "is not only bitterly anti-Islamic in tone, but anti-Arabian. Its superficial fancies are so ridiculous that at first one wonders if it is just a 'leg pull', pure 'spoof'." No wonder that the theory of a "reconstructable past" which "relies only on sources outside of Islam", has "been almost universally rejected" according to Gordon Newsby, Professor of Middle Eastern Studies at Emory University. This is because, says David Waines, an Islamic Studies professor at Lancaster University, it is "far too tentative and conjectural (and possibly contradictory)."

Serious debate on Islamic historiography is welcome - including re-evaluation of hadith (oral traditions of the Prophet), and re-assessing regressive elements of 'Shari'ah Law' belonging to the cultural conventions of Arab dynasties. Channel 4's film distracts from this urgent task by popularising outmoded anti-Arab theories, long ago dismissed by most serious Western academic institutions as Eurocentric Orientalist fictions.

 
 
 

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In Channel 4's Islam: the Untold Story, aired 28 August, British writer Tom Holland - garbed Indiana Jones-style in billowing shirt and trusty hat - treks across the Arabian desert, talking to local B...
In Channel 4's Islam: the Untold Story, aired 28 August, British writer Tom Holland - garbed Indiana Jones-style in billowing shirt and trusty hat - treks across the Arabian desert, talking to local B...
 
 
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HUFFPOST SUPER USER
rksingh2002
12:39 PM on 09/30/2012
@ Dr. Nafeez Mosaddeq Ahmed

You dispute Mr.Holland's claim that Islam is borrowing from Christian and Jewish faiths. I agree with Holland. Muslims like to parrot one sentence every time there is a terrorist attack anywhere- it looks stupid coming out of their mouths too.

" To kill a man is to kill all mankind?". This is a passage from the Mishnah! The Mishnah is a Jewish commentary on the Torah.

Even if we credit this statement to Muslims- how will they justify the Arabs who attacked India and killed more than 80 million Hindus and destroyed thousands of Hindu temples? You want to claim that they are lies?

These are the issues with Islam in 21st century. Pl fidn what is happening in muslim countries these days:

http://tribune.com.pk/story/444669/attackers-of-hindu-temple-charged-with-blasphemy/

These are because leaders of your community are busy protecting your religion from making it look like a joke. You should work on tolerance and educating your masses- to not make it a joke. Ultimately people represent their religion. With these kind of representatives, your religion will become a joke before long.
12:37 PM on 10/01/2012
Have you actually read the Qur'an or do you prefer to make arguments based on hearsay?

The Qur'an acknowledges the Torah and the Gospels and confirms their revelations. The Qur'an is a continuation of both revelations.

The passage regarding killing mentions that God made the same covenant with the Jews.

Here is the actual verse:

"For that cause We decreed for the Children of Israel that whosoever killeth a human being for other than manslaughter or corruption in the earth, it shall be as if he had killed all mankind, and whoso saveth the life of one, it shall be as if he had saved the life of all mankind. Our messengers came unto them of old with clear proofs (of Allah's Sovereignty), but afterwards lo! many of them became prodigals in the earth. (5:32)"
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HUFFPOST SUPER USER
rksingh2002
01:11 AM on 10/02/2012
"The Qur'an acknowledges the Torah and the Gospels and confirms their revelations. The Qur'an is a continuation of both revelations."

.....but would like to wipe out the followers of these faiths.
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HUFFPOST SUPER USER
fireart
I got mine the hard way.
03:55 AM on 09/20/2012
If they are making anything up it how peaceful and understanding they are.
HUFFPOST SUPER USER
stephen70
Please dont fan me as my next comment could leave
01:45 PM on 09/17/2012
People who believe in made up stuff complaining about a documentary examining their made up stuff, you couldn't make it up.
11:58 PM on 09/12/2012
I will be posting a long defense of the skeptical point-of-view on my own website soon. Holland is a competant - if over-dramatic journalist. If you want a reference read Fred Donner's "Muhammad and the Believers". Donner does not consider himself a skeptic. The nest paragraph is my attempt to present the skeptical conclusions in one paragraph.

Muhammad was an early seventh century religious leader in western Arabia. His teaching are based in hetrodox Judeo-Christianity. An early version of his teachings was predominant among the men who created the Arabic Empire. The Quran has multiple sources, some of them quite old, some of them from Muhammad's time and some more recent. Everything in the present day Quran was formulated (except for modest editing) by the time, at the end of the seventh century, the Commander of the Faithful, Abd-al-Malik declared Islam the state religion. Essentially all of what
is now called the Sunna was originated in the following century. Finally, at the end of the eighth century the Qur'an was collected officially and recognized as the Book of Islam.
07:28 PM on 09/13/2012
Please post a link here as I would enjoy reading your defense of the 'skeptical point-of-view' or as I call 'the point of view based on interpreting the historical evidence without the lens of Islamic dogma'.
12:38 PM on 10/12/2012
"Finally, at the end of the eighth century the Qur'an was collected officially and recognized as the Book of Islam." This is not true. If it took that long for the Quran to be "collected officially and recognized" there would be multiple and conflicting versions of the Quran (like there is with the Bible). The fact that 100% of Muslims use the same Quran and agree on it's authenticity proves that the Quran was "collected officially and recognized" before the death of the Prophet Mohammad (a.s.).
03:54 PM on 09/11/2012
http://www.independent.co.uk/arts-entertainment/tv/news/channel-4-cancels-controversial-screening-of-islam-the-untold-story-documentary-after-presenter-tom-holland-is-threatened-8125641.html

I hope Dr. Nafeez Mosaddeq Ahmed is going to publically condemn these death threats against tom holland in the strongest terms. How about it Dr Ahmed, will you do that?
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HUFFPOST SUPER USER
rksingh2002
02:45 AM on 09/17/2012
i dont think he will. He is a bigot.
12:17 PM on 09/10/2012
I believe all religions are a form of mental illness and should not be taught to children. Let's make religion illegal.
FrancisKing
Unitarian Christian
08:30 PM on 09/10/2012
"I believe all religions are a form of mental illness"

And what nature does your belief take?
11:44 PM on 09/13/2012
Since most people espouse one religion or another, you're going to find it hard going. And surely, a person who believes they are morally accountable for their actions is better than one who believes in nothing - or in anything.

My advice: keep doing what you do best, which is to take people from A to B, driving very slowly so that you can overcharge them.
01:20 AM on 09/14/2012
"Most people..."?

I found your comment rather hard to take seriously following this unfounded, hyper-generalised opening, but I must point out that non-belief is just that, non-belief in a cosmic higher power, whether he/she/it is interested in human affairs or otherwise. What it does not speak to is their moral grounding, not any more so than saying he or she is a 'religious' person...it is a statement empty of information on their morality or otherwise.

A person who believes they are celestially accountable for their actions, as your second sentence should read, is a person who is by definition devoid of personal morals, someone who could be programmed to carry out any number of immoral actions should their purveyor of spiritual guidance, their holy book or, as is the case in any number of heinous crimes.... a one to one demand via divine revelation that they do so. A scary thought, you'll agree.

So by way of closing, no...such a person is not better than one who uses their own faculties of reason to form a balanced judgement on what is 'right' and is in all likelihood much, much more likely to cause harm to themselves or others, either inadvertently through sheer ignorance (in the true sense of the word) or through malignant megalomania.

Religion does not in any sense equal morality.
FrancisKing
Unitarian Christian
11:07 AM on 09/09/2012
I also saw this programme.

One of Mr. Holland's key points was that there was no mention of Mohammed on any of the early coins.

I come from England, with an established church. So there should be mentions of Jesus all over the coins, right?

1p - no. 2p - no. 5p- no. 10p - no. 20p -no. 50p -no. £1 - no. £2 - no. Ergo Jesus never existed?
07:31 PM on 09/13/2012
I think that numismatic argument is far deeper than your strawman characterization of it. For example, the coins of the Ummayid's maintain Byzantine and Persian sovereigns AND non-Muslim religious iconography.

Why would a caliph who knew Mohamed have crosses on his coins and new Palestinian bathhouse?
10:41 AM on 09/14/2012
A caliph who is validating his right to rule by claiming a non-existent person or a person whose persona was created by myths to establish the ruling elite has more reasons to put the prophet's face on the coin than a person who rules from his own or his tribes might and is getting validation from religious beliefs. Don't you think this is more valid?
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UKNY
London Girl in New York City
03:14 PM on 09/05/2012
Pray tell, did PBUH consummate his marriage to his 9 year old wife Ayesha?
07:36 AM on 09/08/2012
It never happened- Here is a time line of events in Ayesha's life based on known historical events.http://www.huffingtonpost.com/dr-david-liepert/islamic-pedophelia_b_814332.html
10:43 AM on 09/14/2012
How does this have to do anything with Holland's documentary and its response? Are you just trying to start the same old religious debate already fought on almost all the forums on religion?
07:17 PM on 09/04/2012
The reaction to a documentary on the history Islam and everyone come out of the woodwork......no such response when Muslims are stated to have an disportionately higher number of Muslim men active in child sexual grooming and conversion....LOVE JIHAD....
12:30 AM on 09/08/2012
What you must differentiate is between the religion and those who practice it. Some practice well, some do not. Some call themselves Muslims but do not follow its rules and regulations. That does not influence the religion as such as its rules stay put, they don't change to accommodate from king to beggar or vice versa.
Therefore you can vent your anger at at poor practicing Muslims as Muslims can do on poor practicing persons of any other faith as we are all humans. BUT what you "cannot" do is abuse the religion or the prophets. Should you do so, and the choice is yours, you stand to loose , nobody else looses at all. This loss may come true in this life or the next life but the loss is definitely there. Should you be defiant of these words or rebellious towards the Creator,then you are to be pitied for nobody wins from the Creator.
I stand at a point now in my life where I am confident of my words not 100%, but 100x100 times more and with the words that you wrote for the Holy Prophet (pbuh) i would want the distance of the heavens and the earth away from you (but that is not possible) for the wrath of the Creator that you will face frightens me to be anywhere near you. Take pity on your self and don't write such words, my sincere advice to you which i sincerely hope you will consider worth while.
03:17 PM on 09/08/2012
Dah..I ask a question, perfectly viable question...let me simplify this for you..you seem very knowledgeable of this world and seems like beyond..not interested in all this at this time...answer please why are you evasive to a simple question ...Not sure if you are stating that as a Muslim you can do bad to non Muslims or other beings created by god?...who's angry? Have you just put a fatwa on me?
09:01 PM on 09/08/2012
There is strict guidance on who is a Muslim and not. There is Quranic references and ahadiths to support this subject. Then there is usool figh that gives indications for those that afoul of Islamic tenets.

What has happened after 9/11 the focus shifted to Islam, many in the west observed those whom call themselves Muslims doing things that contradicted Islamic tenets.

To call a person whom claimed to be Muslim a kafir is a touchy subject. And there is lots of confusion with many Muslims who is a kafir, apostate, wayward Muslim and so on.

The Quran makes many references to those that follow disbelievers and those that say they are Muslims when they are hypocrites and so on. And Allah swt makes it clear that those that are the aforementioned will be in the hellfire.

Actions and not words designates one as a Muslim or not. One can say his prayers, show outward Islamic ways and means, but at night he is selling drugs, chasing women. He still could be a Muslim but the one that fights and kills Muslims, making shirk, not praying and so on, maybe out as Muslims. This is a usool figh topic and a basic knowledge of it is needed to know all the terms associated with those who are out as Muslimeen.
12:35 PM on 09/04/2012
"… for the Qur'an mentions Mecca clearly: "And He it is Who held back their hands from you and your hands from them in the valley of Mecca after He had given you victory over them." (48:24) He then makes much of the Qur'an's references to "Becca", as if this must be a completely different place, oblivious to the fact that in South Arabic, the language used in the south of the Arabian peninsula during the time of Muhammed, the sounds b and m were interchangeable - as documented in 1973 by Princeton University Arabist, professor Philip Hitti."

Hitti's book claims that the Qur'an only uses the word "Bakkah", not "Mecca". So which is it?

If the sounds "b" and "m" were interchangeable in 7th century southern Arabia, that would mean a supposed reference to "Mecca" could actually be a reference to "Bakkah". Why must the claimed interchangeability only be permitted to work one way round?

If the claim that "b" and "m" used to be interchangeable in the 7th century is based specifically on the case of Bakka/Mecca - as I suspect it might be - we simply have an argument in a circle.
12:44 PM on 10/01/2012
It's not that the letters are interchangeable. The city was referred to by both names.

Bakkah = Makkah

Just as

Yathrib = Madinah

and

Abyssinia = Ethiopia
11:45 AM on 09/04/2012
"It is perhaps not surprising, then, to find him - in true Indy-style - adopting a 1930s colonial mindset early on, informing viewers that: "To the ancients, the Arabs were regarded as notorious savages." "

Dr Ahmed - are you saying that Holland is misrepresenting the Roman view of the Arabs? I have read the Roman sources in translation, and they clearly view the Arabs as uncouth barbarians. This was a mistake, an underestimation which the Romans paid heavily for. But it was the Roman view, and Holland is presenting it accurately.
11:33 AM on 09/04/2012
Unfortunately Dr Ahmed spends a lot of time attacking opinions Patricia Crone held as a young graduate student in 1977, and ignores her more recent, considered opinions, based on more recent research. Here is Crone in July 2008:

"Most importantly, we can be reasonably sure that the Qur'an is a collection of utterances that he [Muhammad] made in the belief that they had been revealed to him by God. The book may not preserve all the messages he claimed to have received, and he is not responsible for the arrangement in which we have them. They were collected after his death – how long after is controversial. But that he uttered all or most of them is difficult to doubt. Those who deny the existence of an Arabian prophet dispute it, of course, but it causes too many problems with later evidence, and indeed with the Qur'an itself, for the attempt to be persuasive."
12:35 AM on 09/14/2012
Pity, then, that Mr Holland, in his apparent bid to dismiss Islam as a mere imperial concoction à la Constantine - with his Council of Nicaea - relies so heavily on Crone, who, as you point out, has refuted her own earlier thesis on the origins of Islam (describing the quality of her 70s book on "Hagarism" as that of a "graduate essay"), and whose own student, Oxford's Robert Hoyland, has done an exhaustive study of early non-muslim sources, and concluded that they bear out the muslim version (so to speak) of Islam's early history.
10:55 AM on 09/14/2012
If you could itemise the specific points where Holland agrees with Crone, maybe we could have a useful discussion about their merits.

I can't think of a specific historical assertion made by Holland which flat out contradicts Hoyland. He's far more sceptical of Islamic writings from the 8th and 9th centuries as evidence for events in the 7th. But I haven't found one instance where Holland has wilfully ignored or falsified firm dateable evidence in Holyand.

From my memory of reading of "In The Shadow Of The Sword", I'd say:

1. H accepts an early date for the Qur'an.
2. H rejects controversial interpretations of the Sana'a manuscript. He thinks the text of the Qur'an hasn't changed significantly since the time of Muhammad.
3. H doubts that Muhammad and his followers were originally based in Mecca. He thinks they must have been significantly further North.

3 is the issue that gets H into trouble with pious Muslims. All I'd say is, he does have an argument, and in the book he lays out the evidence for it. It's certainly not conclusive. But it's not ridiculous either.
11:19 AM on 09/04/2012
"...uncritically parroting the Crone thesis that "there is no hard evidence for the existence of the Koran in any form before the last decade of the seventh century."

I have read Holland's book. This is not Holland's opinion at all. He accepts an early date for the existence of the Qur'an; even finding a Qur'anic reference to the events of the Roman-Sassanid War of 602-628.
11:10 AM on 09/04/2012
"Petra Sijpestein, Professor of Arabic at Leiden University, remarks: "In the writings of 12 years after the death of Muhammad, Muslims are referred to as a separate religious group, first using the term muhajiroun, migrants who had left hearth and home with a purpose, or Saracens, descendents of Sarah and Abraham. And from around 730AD, terms like Islam, Muslims and specific religious customs such as zakat (charity) were already being practiced and described."

The word "Saracen" was in use from the time of Ptolemy (AD 90-AD 160) to describe people from the Roman province of Arabia - that is "Arabia Petraea", rather than inner Arabia. The earliest usage of the word "Saracen" as an unambiguous synonym for "Muslim" is in the 12th century AD.

Holland does not dispute that by 730 AD (i.e. 98 years after the death of Muhammad) terms like Islam and Muslims were in general use.
12:44 AM on 09/08/2012
Prophet Abraham had 2 wives Sarah and Hajira. His wife Hajira gave birth to prophet Ismail whose descendant was prophet Mohammed(pbuh) whose foloowers are the Muslims.
Sarah gave birth to a son who was a prophet as well as more prophets down the line and his followers were the Jews and Christians.
Mohajirs are people who migrate and as the early Muslims were forced to leave Mecca because of the Kafirs, for Madina they were called mohajirs.
08:54 AM on 09/08/2012
If you're interested in the historicity of Abraham, it's worth reading "The Bible Unearthed: Archaeology's New Vision of Ancient Israel and the Origin of Its Sacred Texts", by Israel Finkelstein and Neil Asher Silberman.

In his article, Dr Ahmed quotes Professor Sijpestein saying that there is documentation dated no later than 644 CE in which the word "muhajiroun" is used as a synonym for "Muslim". Presumably it's one of the documents listed here:

http://en.wikipedia.org/wiki/Seeing_Islam_as_Others_Saw_It

Do you know which one?
10:28 AM on 09/04/2012
"Holland visits the site of Sodom, and highlights the Qur'an's statement that its readers "pass by them in the morning and at night" (47:133-8) Flabbergasted, Holland asks: "What is it doing here - a thousand kilometres from Mecca?" That the Meccans were frequent travelling traders who would have routinely passed through this area - as widely documented by scholars such as William Montgomery Watt in the Encyclopedia of Islam (2008) and Ira Lapidus in his Cambridge University study (1988) - appears to be lost on Holland."

Sorry Dr Ahmed. I don't understand your point. If the Qur'an says its readers pass by some famous ruins "IN THE MORNING AND AT NIGHT" surely that implies they are living nearby. I have made numerous trips to Paris. But if I tell you, "oh yes, I pass by the Eiffel Tower in the morning and at night" the implication is that I live fairly near the Eiffel Tower, not 1000 km away from it.
10:33 PM on 09/04/2012
If the Quran makes this claim about its readers passing in the morning and at night, keep in mind the Quran is primarily addressed to the Muslims as a broad group, not a small set of individuals. It is quite possible that Muslims were trading frequently in the area and passing by these sites every day, but not necessarily the same set of individuals. It's like saying, "travellers pass through Heathrow day and night" - but obviously it's not the same individuals passing in and out daily.
08:58 AM on 09/05/2012
I've just read the passage in English translation. It's in Surah 37 (not 47). I'm no scholar, but here's my take on it. Muhammad is warning the mushrikun (unbelievers). He reminds them of the story of Sodom and Gomorrah. He says, look, Allah saved faithful Lot and destroyed the entire people and city of Sodom. And you unbelievers pass by the ruins of Sodom in the morning and the evening. Don't you fools understand? I think he means, don't you understand that Allah will do bad stuff like this to you too if you continue to make him angry?

That's a crude paraphrase, but it gives the broad outline.

I think the warning makes more sense, in terms of the unbelievers' alleged folly, if they live near the ruins of Sodom.
Apparently the Qur'an makes two other references to them living in the site of a town destroyed by God for its sins, so there's something to it. Holland's interpretation is certainly not crazy, dumb or clueless - which is how Ahmed presents it.

It's certainly possible to come up with an alternative interpretation - to say, no, the unbelievers lived 1000 miles away from Sodom, but they so often passed that way on business; so the image of this distant ruined city would still be a vivid one for the whole community. It's implausible but not impossible.