In honour of Breast Cancer Awareness Month, a group of women are fighting back against the ubiquitous October pink ribbon.
Not because they don’t believe in the value of life-saving cancer research, quite the opposite.
Jo Taylor, Annie Dennison, Wendi Dennis, are among the women campaigning on social media, as they are tired of the pink ribbon making breast cancer the ‘pretty’ cancer.
She and the other campaigners are calling for the pink ribbon to stop sanitising breast cancer and for people to realise that awareness isn’t enough. Instead, it is time to start educating.
Here are 13 tweets that perfectly sum up why we might want to rethink the pink ribbon.