ITV is reportedly planning a £10 million adaptation of 'Vanity Fair'.
The broadcaster is said to be launching a six-part series, based on the 19th century novel by William Makepeace Thakeray, despite the BBC having previously aired four different versions of it.
The same production company behind hit BBC drama 'Poldark' is believed to be developing the project, which will be penned by acclaimed writer Gwyneth Hughes.
Actresses including 'Game Of Thrones' stars Emilia Clarke, Natalie Dormer and Rose Leslie are also being eyed up as potential leading ladies.
The most recent adaptation of 'Vanity Fair' aired in 1998, with Natasha Little, who recently starred in 'The Night Manager', as Becky Sharp.
The BBC also aired versions of the period drama in 1956 and 1967, as well as a daytime version in 1987.
HuffPost UK has contacted an ITV spokesperson for comment.