When you start a business you have a million dreams and a can do attitude. Set backs are just that, and stamina and determination can defy bullshit and commercial fear.
I do wish though, that I had had a small insight into what really matters.
- Everyone lies to you. Business advisers, friends, colleagues and even family. Most of the time of course this is for the best of reasons but sometimes it's a little more Machiavellian. You have to trust someone but it's been my instincts that have rarely let me down when third parties provide you with a convoluted truth, sometimes with the mistaken belief that this is for your own good.
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