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Jure Klepic

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Better Gifting Through Listening

Posted: 19/12/2012 08:12

What are the top gifts and gadgets people want from Santa this year? I asked the jolly old elf himself and he said the secret to packing his sleigh with just the right gifts is really just listening. Learn to listen all year long in life, marketing and business, and people will always tell you what they want. Those elves sitting on shelves all over the place aren't just watching to see whether you're naughty or nice. They're listening to what you say to find gift clues. The great news is that you can use Santa's Secret, too. Whether you're marketing or gifting, use social media to listen and your gift will be right on target.

I "borrowed" (or maybe pilfered) a copy of Santa's quotation checklist (don't tell!). All you have to do is find something your potential guest recipient says frequently and then match to quote bellow.

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Once you know what category you're shopping in, you can check What's Topping Santa's gift List for gift ideas. You may also check out Top 10 Unique Christmas Gifts Ideas in slideshow bellow. That's all there is to it. It could be that simple for those in the marketing world as well. If today's marketers would take the time to learn Santa's secrets for being social, listening and engaging, it would be much easier for them to present consumers with the gift of products and services that can actually meet their needs on a daily basis. No more gift guessing; just sit back with a bright twinkle in your eye as they exclaim, "How did you know?" And to all a good marketing night - Ho, Ho, Ho!

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