The birth of instant photography is by far one my favourite inventions. You can probably testify to owning that cool-as-hell Polaroid that enabled you to magically freeze a moment and instantly share with friends. That vintage camera has since been replaced by the one currently in your pocket, and now rests on your shelf where house guests nod their head with nostalgic approval.
Raise device at 174 degree angle, eyes at sea level, (unless you have false lashes on, then aim for sky level), lips must pout, but not too much trout, curl tongue inside mouth for optimum cheek contouring, stand 2m from warm light and avoid shadow casting, and "CLICK". Delete and repeat...
The instant share-ability and old-school feel of photographs edited with these apps form a bizarre juncture where nostalgia and modernity meet. But, is something being lost?
O2 display an interesting advert at The O2 Arena in London, 'Why not lose yourself in the moment rather than your phone?'. An interesting stance considering that their main business is mobile phones - the logical of us would presume they would go all out to encourage people to use their services