Behaviour is triggered and controlled subconsciously without us even realising it. Trying to think about our condition logically and rationally rarely achieves anything because the unconscious part of our mind is so incredibly powerful that it will almost always over-ride any remedial action we try. Only by retuning the unconscious can progress against obesity ever be made.
Sugar is the latest scapegoat in our fight against obesity. Why? Because we like to find external factors to blame rather than our inability to exert self restraint or improve our eating habits. Sugar inhibits the appetite control mechanisms in the brain which normally stop us eating when we feel full, so if we are to look for a cause, it could be said to fit the bill.
'The Pig Idea' was started by food waste campaigner Tristram Stuart and Wahaca founder Thomasina Miers, both of whom I have a huge amount of respect for. However I have joined the debate as there are some issues in their argument which I feel need addressing on behalf of BPEX and the pig farming industry...
The food industry is going through the same sort of upheaval that the tobacco sector went through some years ago. Health campaigners and keepers of the public purse are deeply concerned about obesity; just as they once were about the effect of tobacco. But the difference between food and tobacco is that we need food. The food sector won't shrink like the tobacco sector did.