With Londoner Mariah Idrissi featured in a hijab on the H&M 'close the loop' recycling campaign video, it seems that everyone wants the Muslim fashionistas. Marketers have woken up to Ramadan as a potential parallel to Christmas - another festival that can be commercialised once brands realise that Muslim women often buy new clothes to wear or to gift at holiday time.
When I wore the hijab there was nothing unusual that happened to me and nothing very different that I experienced while going about my day - most of the time I forgot it was there. I realised that it was more of an experience for myself, rather than an experience to judge the reactions of other people towards me.
I stand in solidarity with the Muslim community because some of the greatest examples of love, hospitality and compassion have been modelled to me by good friends who happen to also be Muslim, but unfortunately this is not the view of Islam or its followers that is championed through our media sources of late.
The main thing I've loved about my Hijab is how people have managed to treat me both differently and the same. I say this mainly in reference to boys, I find that guys still treat me as the same old Aemun that they knew before and yet at the same time they have that bit of respect, to not touch me, to keep a slight bit of distance and sometimes, in extreme cases, to lower their gaze.
In trying to figure out whether the women depicted in the video are cool or whether cool is degrading/objectifying the Muslim female identity, we're clearly in a spin this week.