Gangnam Style is the product of South Korean rapper known as PSY (short for “psycho”). PSY, who also goes by the name Park Jae-Sang, has become South Korea’s most successful pop export and has already signed a deal with American talent manager Scooter Braun, who manages Carly Rae Jepsen and Justin Bieber. His infectious tune has been parodied by hundreds of people around the world, all keen to join in the hip-thrusting giddy-up. As The Korea Herald points out, the video broke the 130-million mark on YouTube in just 58 days. It adds: "It took more than three months for world star Justin Bieber to break that with his hit-song 'Boyfriend'. It was three years before the music video for Lady Gaga’s 'Poker Face' broke the 130 million mark."