Qatar must allow international safety experts to assess the death toll so far and ensure that not one more person dies needlessly. If London 2012 could host an entire Olympics with no work-related fatalities, then Qatar can do the same for the World Cup. It's all down to will and political leadership.
The cliche of football being the beautiful game is true, but tragically many of the people who run it have an ugly obsession with cash and power. The end of Blatter's era gives us a precious opportunity to change this and bring the game back to the favelas, slums and homes of people who love the game around the world. We, the people, can't afford not to take it.
So, Sepp Blatter wins again. Despite all the scandal (forget the past few days, the past 17 years should've been enough), Blatter has been once more crowned king at the head of FIFA. Predictable, if still hugely depressing - this is, after all, the man who suggested female footballers wear tighter shorts, who's shrugged off stories of match-fixing, who confidently once declared, "there is no racism in football".
Now, you might think that the protection of my teeth would be a good reason to stop drinking drinks like Coke, but since the state of my teeth mean they're probably a lost cause anyway, let me tell you why football is the actual reason... Well, not football itself, but the worldwide governing body of the game, FIFA.
Allegations have been made of millions of dollars of improper payments to Fifa officials who were involved in the process of voting for the winning bids. We are no closer today to knowing whether or not these allegations are true or false. Fifa has investigated itself and not surprisingly found itself to be not guilty.
With the Middle East at yet another critical juncture and with a sense of common purpose emanating from the region, this is neither the time for straw man moralising or finger pointing. The West should don its realpolitik glasses and use Qatar's status in the area to give a nudge to the consolidation process currently taking place in the Islamic world.
While it may be more comforting to consider these men but lone wolves acting upon their own deranged ideas, that no longer seems to be the case. In this age of social media and easily accessible information in which we live, it is no longer necessary for contact to be made for a message to be passed on.