Zane Lowe has, over the last decade, gained a reputation as one of the best known broadcasters in the business. With his distinctive (if opinion-splitting voice) boundless enthusiasm, and easy going nature with guests, he has carved out a niche as the man bands come and see when they touch down in the UK.
But why is it important that we support a wide range of new music? In my opinion, the biggest challenge facing any artist or musician today is simply getting noticed. The internet has democratised music production and distribution and the barrier to entry is now so low that the web is flooded with millions of tracks and thousands of undiscovered artists. Simultaneously, there has been a global decline in the number of trusted guides or filters with sufficient audience to make any difference and without significant gatekeepers operating at mass-market scale music makers will find it harder and harder to emerge beyond their niche.