As someone who loves the idea of consumer brands working with artists to create slick and beautiful content, nothing pleases me more than when I get sent a video presented by PUMA for the new Ruby Goe single, Get On It. The icing on this PR cake is the fact that my good friend Thomas Knights (you will have seen his work on KARLISMYUNKLE before for the This is...Circus and Room Service films) directed it. Check out the music video below and download the track on iTunes here.
Written by pop culture expert and brand strategist Nik Thakkar of KARLISMYUNKLE, follow Nik on Twitter @nikthakkar