You can play it safe and spectate from the sidelines at some of the great events on the calendar. Or you can use the opportunity to demonstrate to a very receptive crowd that you are about something special, and expect to be showered in Internet Week Europe attention so much so you'll blush.
Today, the front page of every European news publication reinforces our general anxiety everyone feels at the moment. Instinctively we are positioning ourselves in survival mode, to varying extremes, maybe without even realising.
A blinkered, head-down approach will get the job done, but now is the most opportune time to think creatively. There's never been a stronger argument for standing out, and for taking a considered, measured step outside of your usual parameters to achieve this.
All you need to be an Official Event Partner of Internet Week Europe is an idea. Taking part doesn't have to be exhaustive on your budgets or resources. I recently met with Matt Jones from BERG for a cup of tea. He said, "I have some people in mind - I'd like to ask them to talk about the future of their respective disciplines, one evening during Internet Week Europe." In 30 minutes we had drafted prospective speakers, topics, dates, and venue. Four days later the event went on the Internet Week Europe website and sold out in NINE minutes!
Our partners around Europe are all looking for something different from Internet Week Europe this year, practical advice about working in the current climate, entrepreneurial inspiration, creative influences and new connections.
So sit down with a cup of tea this afternoon and draft your idea. We are here to help so get in touch! You can register your event directly on our website and it will be approved and added to our calendar straight away! The sooner you get on there, the quicker you'll fill your event. You can play is safe and spectator from the sidelines at some of the great events on the calendar. Or you use the opportunity to demonstrate to a very receptive crowd that you are about something special, and expect to be showered in Internet Week Europe attention so much you'll blush.
Follow Penelope Shaw on Twitter: www.twitter.com/penelopeshaw