THE BLOG

London Fashion Week Street Style

10/03/2016 08:51 GMT | Updated 10/03/2017 10:12 GMT

London Fashion Week might have ended but we got close and personal with the most stylish fashionistas during the week. They do say the best place to scout new styles and trends are at London Fashion Week.

In the 21st century more and more of us refuse to accept the conformity either of 'this year's look' or the conformity of a particular subcultural style. Instead we have Do-it-yourself confidence and creative, throw-away-the-rule-book sampling & mixing to produce a unique personal style 'statement' which functions as a visual advertisement of who we are and where we are 'at'. Never before in human history has there been so much freedom of choice in matters of style and never before in human history have individuals had such power and confidence in deciding their own appearance.

The street has always been an important arena for fashion, as well as other trends. New generations bring new disruptive ideas and trends into this scene, inspired by cultural or social drivers, challenging the traditional and established.

Today we have a situation where the new hipster authentics - often influenced by the art world - have more in common with worldwide cultural phenomena than local or regional preferences. The ease of media and information flow over the Internet has added exciting, new dimensions to fashion trends and their dissemination, but in terms of the distribution and occurrence of fashion trends it is still images from urban streets that dominate and grab our attention.

Here are my favourite street style looks of AW16 during London Fashion Week.

Photographer: Jake Clark-Darby

Website: www.video-production-london.com