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Armpits4August: Challenging Beauty Norms and Raising Money and Awareness of PCOS

Posted: 02/08/2012 00:00

The current zeitgeist of discussion about women and body hair shows no sign of abating, and rightly so. From Emer O'Toole's brave and unashamedly hairy appearance on This Morning, Those Pesky Dames' appearance on Cherry Healey's 'How To Get a Life: Can Your Looks Change Your Life?' to the alarm at Pixie Lott's barely hairy 'fashion faux pas', and the storm that blew through the feminist blog and twittersphere at the alarming advert for waxing deals for the under 15s. Armpits4August, beginning on Wednesday 1 August, hopes to make a contribution to this timely discussion, and help keep this complicated issue floating in the social consciousness.

Another aspect of Armpits4August is that it is also trying to raise awareness of Polycystic Ovary Syndrome and money for Verity, the only national PCOS charity. PCOS is a condition that affects around 5-10% of women living in the UK, and although often going undiagnosed, it is a leading cause of infertility, weight gain and hirsutism - excess body hair in places associated with male pattern growth, such as the chest, neck and face. In a society where nearly all of our images of women are completely hairless, except for on the head, the pressure to conform and embarrassment felt by many, probably most, women about their body hair is especially strong for women with hirsutism.

We are asking women to grow their armpit hair - or any other body hair - for the month of August and collect sponsorship from friends and family. Over time we are aiming to have pride in our body hair rather than shame, and to challenge the idea that post-pubescent women with body hair - no matter how much - are disgusting, unhygienic or 'unnatural'.

On Monday 30th July we pit-mobbed the South Bank in London to launch the campaign and, whilst the majority of reactions were positive and enthusiastic about Armpits4August, the negative reactions were at least as revealing: uncontrollable grimacing, shocked double-takes, and even one person who retched.

Armpits4August believe that we should be deeply concerned that we live in society where hair on adult women is seen as shocking and disgusting, to say nothing of the pressure this places on women to uphold this idealised image of beauty, and the time and money it takes to maintain this illusion.

It is emphatically not about saying that only what is 'natural' is acceptable or beautiful, but that women should be free to make these choices, consciously and actively, and without the fear of provoking disgust, hatred or being shamed. We think that the display of underarm hair growth in August 2012 - and in future years - will be one of many ways to try and change this.

Above all, Armpits4August aims to provide a stimulus and safe space for women to discuss and experiment with growing their body hair, something many women may never have done. We believe that the perceived necessity for women to be hairless is not only sexist, gender-policing twaddle, but also racist, lesbophobic and transphobic.

Whilst we encourage as many women as possible to participate, we are also especially keen to hear the voices of women who feel unable to grow their body hair and, in so-doing, demonstrate the necessity of intersectional feminism: the personal risk involved in growing your body hair as a political act as, for example, a woman of colour or a trans woman is not the same as growing your body hair as a white, middle-class woman. We encourage women to blog about their experiences and opinions, or submit vlogs and photos to our website and youtube channel.

For those that feel able, let the growing begin! Let's start the journey towards a situation where women can make active choices about whether to grow or remove their body hair, based on personal preference and not restrictive, woman-hating social expectations.

 

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HUFFPOST SUPER USER
Tony Booth
11:40 AM on 08/03/2012
everyone seems to be ignoring the fact that removing body hair is an attempt to appear pubescent and therefore fertile and therefore desirable. just another sign of a sick, obsessive society.
08:26 PM on 08/03/2012
Surely it is an attempt to appear pre-pubescent, when we were (mostly) hairless? Either way, still disturbing.
11:35 AM on 08/04/2012
i think it covers the whole period of puberty depending on what is shaved and how much. it's a distasteful subject which i find disturbing and hesitate to raise but it does need airing.
07:47 AM on 08/05/2012
You have a mighty beard then, Tony?
HUFFPOST SUPER USER
Gods own child
Weapons legitimise a regime
08:21 AM on 08/03/2012
What things look like is £multi-billion, and this includes people. As a man I prefer women to be natural, working with the way they are, rather than in self-annihilation.
This campaign offers a ray of hope to a human race very much the gullible victim of brainwashing of every kind, in an effort to make everyone feel wrong about themselves.
What hope for a more tolerant society do we have if too many of us take on board what other money making people tell us is wrong about our appearance, let alone the rest of our nature.
I am all for the campaign, but don't just stop here, apply it to every other aspect of peoples differences and charateristics before all of our heads turn square.
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HUFFPOST BLOGGER
Sarah Hickmott
09:54 AM on 08/03/2012
Completely agree – it's just the tip of the iceberg! The pressure put on us (both men and women) to make our bodies conform in a particular way is an essential part of how we become docile and obedient in a system that works in the interest of a minority. Thanks for your support!
05:17 PM on 08/08/2012
If you feel you are under pressure to be obedient and docile through pressure of this kind you are seriously unwell. As humans we have well evolved brains with high intellegence to make decisions for ourselves. If you are giving in to pressure of this kind you have made the decision to for yourself, nobody has held you down and removed your body hair!!!
jhNY
Mercy.
12:22 AM on 08/03/2012
"women should be free to make these choices, consciously and actively, and without the fear of provoking disgust, hatred or being shamed. "

So you'd like to do whatever you please, but you'd like to somehow control or alter the responses others might have to your doings. Got it.
02:12 AM on 08/03/2012
you do realise though that 'fear of something' is concerning the women who make the choice. like 'fear of flying'... we cannot control how other people react to us, but we can stop fearing their reactions...
jhNY
Mercy.
04:05 PM on 08/03/2012
Sure-- but if you read the sentence I excerpted from the essay, that's not what the author said.  Perhaps it's what she meant.
07:49 AM on 08/05/2012
I don't see how not wanting to be judged for growing armpit hair is an attempt to control other people.
jhNY
Mercy.
06:53 PM on 08/05/2012
because people will judge, if given opportunity, as they do about every thing, whether we like it or not.
11:35 PM on 08/02/2012
2. I also think that for women a whole lot of confidence is influenced by the way they look, which should not be the case. As Emer O'Toole, who is mentioned above, said in the interview: This confidence doesn't go to bed with you, you don't wake up with it and it won't age with you. This is not how I want to live. Yes yes, my confidence is my problem... But this society doesn't make it easy for me to have a healthy relationship with myself because it tells me all the time how I should be and how not. Beauty standards have always been around, of course. But this doesn't make it okay to harass someone who doesn't fit into them or who doesn't want to fit into them. And if you are attracted by standardised beauty, hey, that is okay. But you can also love what isn't the standard.
Sure, first impressions matter. But money, muscles, hairlessness and model looks do not last long if someone is so terrified they won't please others that they bend over backwards to run after an ideal which is almost impossible to obtain for most of us.
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Paul Ardron
When the going gets weird, the weird turn pro
11:30 PM on 08/02/2012
Hairy armpits are NATURAL and sexy ! I'm married to a French woman, so I know !!
11:15 PM on 08/02/2012
I love this campaign because it is about striving for freedom and raising awareness for a syndrome which is widespread and still almost never talked about. This campaign is not stating that men are evil opressors and it is not stating that women have to be hairy and that everyone should find bodyhair hot.
The idea that something natural like body hair is unnatural on women is absurd. This does not mean that everyone should stop shaving to be better people or more natural. But you cannot compare it to hair dyeing, hair straightening or body modifications, because these are excactly not things which the body has on its own. When women and men want to get rid of their bodyhair they should, but it would be better if they could do it not because they are ashamed of it, but because they made and informed decision. That men are judged on their appearance as well does not make everything okay. I personally try to not judge on appearance. It is hard, I admit. But I TRY! And maybe at some point I can really let a person be the way they choose to be or the way they are due to certain circumstances (like having PCOS) and still find points where I think they are attractive.
08:20 PM on 08/02/2012
1. Should people stop cutting their head hair?
2. Should black people stop straightening their hair?
3. Should white women in Kent and Essex stop dying their hair blonde?
4. Are tattoos more or less artificial than removing body hair?
5. Is nail decoration more or less artificial than removing body hair?
6. Are piercings more or less artificial than removing body hair?
7. Are cosmetics more or less artificial than removing body hair?
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HUFFPOST BLOGGER
Sarah Hickmott
10:03 AM on 08/03/2012
I think you missed the bit where I wrote: 'It is emphatically not about saying that only what is 'natural' is acceptable or beautiful, but that women should be free to make these choices, consciously and actively, and without the fear of provoking disgust, hatred or being shamed.' The point is that most women do not feel they have a choice with regards to body hair removal, not that only what is 'natural' is ok.
11:25 AM on 08/03/2012
In many instances when we are told that people ''do not feel they have a choice '' they in fact, DO have a choice. The pressure to conform may be socially imposed but it can be resisted. That is why the pro-choice movement is called pro-CHOICE. The anti-abortion fanatics can do what they like: choice is what counts. Problem is people feel they do not have a choice when they experience internal conflict. Ultimately, the constraint upon their freedom of choice comes from within. They desire to comply with their peers in a thousand other little ways which makes the desire to engage in ANY non-conforming behavior generate that inner conflict. Non-conformity is not acceptable in a society divided into warring factions each with their strict codes covering every aspect of life.Your argument about body hair is equally applicable to so many other aspects of appearance, belief and conduct. The desire to comply allows the fear of freedom to secure victory and the individual becomes, as so often, her own oppressor..
07:45 PM on 08/02/2012
I have PCOS but it was diagnosed at 14 and I was shoved on Metformin (which I have now come off as it made me oh so ill). I have no more hair than other women which has always made me wonder if there are differing degrees of PCOS?

As an aside though, I can't stand to let my armpit hair grow. When I do I seem to get a bit whiffy whereas I don't when I shave. Although I have a weird thing about hair altogether and even male chest hair turns me off. (I think it reminds me of my dad!)
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HUFFPOST BLOGGER
Sarah Hickmott
10:08 AM on 08/03/2012
As far as I understand (and from my own personal experience of PCOS and knowing others also with it) the symptoms can be variable – not all women with PCOS have hirsutism, it's just one of the most common symptoms (and, moreover, PCOS is the most common cause of hirsutism in pre-menopausal women) :)
10:58 AM on 08/03/2012
Ahh, interesting! That's the problem being diagnosed at the age of 14 - you don't really take it all in!
06:27 PM on 08/02/2012
Go for it Ms. Hickmott. There is nothing weird about armpit hair on a woman.

May I make a small suggestion to build on your splendid idea? At the end of the month, you could trim the said underarm hair, and stick it on as patriotic Bradley Wiggins sideburns. Ear-wiggos.

And I'll certainly bung a bob or two in the charity tin when I see it.
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HUFFPOST BLOGGER
Sarah Hickmott
10:09 AM on 08/03/2012
I can't tell you how much I like this suggestion! Side-burned pit proud women coming to a town near you soon! :)
05:10 PM on 08/02/2012
what an inspiring initiative. I certainly feel that as a woman, I don't have the choice whether or not to get rid of my body hair - it's actually quite a terrifying thing to contemplate not shaving. So I'm really glad someone's highlighting this issue and also the fact that a large minority of women suffer from PCOS and it's never talked about.
HUFFPOST SUPER USER
jacksdad41
Quant Je Puis
05:52 PM on 08/02/2012
Great at the effort in highlighting and helping PCOS sufferers but I would rather stick a fiver in a tin than see women with what looks like Tina Turner hiding under their pits - like man boobs and beer bellys - not attractive and very smelly if not groomed - good luck in your endeavours though ;-)
HUFFPOST SUPER USER
Justinjuice
07:04 PM on 08/02/2012
You can relax, lots of men find female underarm hair cute or even sexy ! It is the yanks who are irrational about it !
04:26 PM on 08/02/2012
Men, grow your ear and nose hair very long, have a hairy back, if women don't like it, they can go and **** themselves! Be a MAN, not a slave to women and 'society' !
04:06 PM on 08/02/2012
Looking logically at this topic I would say that for a majority of the time, armpits be they furry or hair free are not usually visible and seen in public.
Each woman makes her own choice about whether or not to remove body hair and it's not exactly 'sexist' when women make remarks about each other.
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HUFFPOST BLOGGER
Sarah Hickmott
10:13 AM on 08/03/2012
I think this is the point, though: most women -don't- feel like they can make a choice about removing their body hair. It's an obligatory rite of passage to "pass" as a "real" woman. And I also think that women can be completely sexist – it definitely doesn't just come from men. We are all equally products of a patriarchal society! (it just tends to work in the favour of men more often!)
02:35 PM on 08/02/2012
It's there for a good reason.......get used to it !
jhNY
Mercy.
12:24 AM on 08/03/2012
what's the reason?
03:19 AM on 08/03/2012
quoting freely from hoobastank: the reason is you... ;)

other reasons might also be found here: http://uk.answers.yahoo.com/question/index?qid=20070915162640AA9A2Iy
03:29 PM on 08/05/2012
I suggest you ask a trichologist.
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HUFFPOST SUPER USER
jrt1101
Bookish politics geek
02:06 PM on 08/02/2012
I am not sure about this.

On the one hand I'm all in favour because I really fancy women who go for the natural look. Anything that promotes that is fine in my book.

On the other hand, that armpit hair is seen as officially unattractive is not "women-hating". That implies it's men imposing an expectation on women due to their hatred of them, but this doesn't capture the issue.

Society has always had its official expectations of beauty (usually feminine beauty). From bound feet to powdered wigs, from nose rings and tattoos to bustles and big hair.

This is mainly applied to women, but not entirely. And it's not just men enforcing these expectations: if I cock a cheeky eyebrow upon catching a glimpse of a hairy pit, it's the women who are quickest to label it as officially "disgusting". They are not "women-haters".

I agree that the only way to change it is to stop conforming and it will soon become part of "normal".
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SecularAdvocate
Media Watcher
01:06 PM on 08/02/2012
You want to strike a blow against standardised notions of femininity?

Take up Olympic rowing.

Growing your armpit hair? Oooo- you rebel you! Not so much of a big deal.
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HUFFPOST BLOGGER
Sarah Hickmott
10:18 AM on 08/03/2012
Yes there's lots of other things we can do too, and massive respect to women challenging standardised notions of femininity in all sorts of ways.

Can I ask you to actually -listen- to women (on this thread and elsewhere) saying how hard it is because of the pressure they feel to conform, rather than presume to know what other women feel about growing their body hair.
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SecularAdvocate
Media Watcher
10:21 AM on 08/03/2012
I have two teenage daughters.  I see the misery of that pressure every day.