Music lovers' social network takes a look back over its first successful year
Flowd, the music lover's social network is one year old today, and has certainly made its mark on the app industry.
In its first year, Flowd has become known as the best online and mobile tool for artists to better manage - and monetise - their relationship with fans. To date, over 800 artists have signed up to the platform.
"Flowd is the perfect app for connecting with my loyal fans while I'm on the road," explains superstar DJ Armin van Buuren.
Alongside artists signing themselves up to be part of Flowd, artist management and record labels have also seen how it can help them. Major record labels have been testing out Flowd's Frequent Fans platform with excellent results.
Maykel Piron, managing director, Armada Music, said: "Flowd provided the perfect campaign toolset for us to take the 500th episode celebration of A State of Trance further."
"We are continuously looking for new innovations to improve fan loyalty and also reward the most loyal fans. Flowd has been interesting in that respect," added Wouter Jansen, brand manager, Sony Music Entertainment.
In its first year, Flowd has run a host of successful artist campaigns using its Frequent Fans platform including Armin van Buuren, Ferry Corsten, Britney Spears, UNKLE, Honor Society, The Wanted and many more. Popular rock-band We Are The Ocean held special promotions for their fans during summer 2011 through the Frequent Fans program on Flowd. As well as activity at Reading festival, We Are The Ocean used Flowd to promote their Live & Unplugged acoustic show on 18th August. Results from this show included:
• 7.5% of attendees used Flowd to check in to the gigs and 76% of those went on to collect a free poster from the merchandise stand
• Increase in merchandise sales with 31% of people collecting their free poster going on to buy additional merchandise, with an average of £16 spent by each person
As well as becoming an indispensable tool for artists, Flowd has also grown in popularity amongst music fans as well. Here's a snapshot of some of the user statistics Flowd has racked up over the past year:
Tommi Laitinen, SVP, Flowd, said: "From the beginning I said that Flowd's combination of location-based services, social networking, marketing tools and entertainment would let users and artists interact at a whole new, unprecedented level, and I'm proud to say that Flowd has proved that statement right in just its first year. Music is one of the most powerful forms of entertainment, and Flowd has been enabling artists to channel their entertainment directly to their biggest fans. This has helped them build even closer links with their superfans, and provided them with a simple route to monetise these fans in an engaging manner. With what we've achieved in year one, I can't wait to see our second year plans come to fulfilment."
As part of the celebrations around Flowd's first birthday to celebrate Flowd's first birthday, Flowd has put together an extra special Christmas goody bag from all its favourite artists. Featuring exclusive goodies from Alex M.O.R.P.H, UNKLE, Fenech Soler, Enter Shikari, Armin van Buuren, Armada Music, We Are The Ocean, Lisa Lashes and more, Flowd fans are in for a real treat. So what are you waiting for, check out the celebrations on www.flowd.com - there's a party going on don't you know...!
Follow Wilhelm Taht on Twitter: www.twitter.com/#!/wilhelm_taht