When I think of Stella McCartney breezy, feminine clothes, floral fragrances and Paul McCartney all spring to mind. However, in the near future, Stella will have a new endeavour to add to her list of claims to fame.
Sought after for her luxe, easy to wear collections, her widely coveted designs will soon be available in miniature versions. And I don't mean size zero.
Come November, the Stella McCartney name will be gracing a collaboration collection for Gap Kids, called Gap by Stella McCartney. As a mum of three, McCartney is in the know when it comes to style for a younger audience and judging what will appeal to both kids and parents. Being able to relate to the collection on a personal note should ensure that the children's clothes are practical as well as pretty, a must that any parent will agree on.
The designer is excited about the project and says she has been meaning to branch into childrenswear for a while: "For years now I've wanted to create a collection for kids...I believe that this one-off collaboration will be a great way for customers to be able to participate in the Stella McCartney brand. I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate."
Designer/high-street collaborations are nothing new, but stamping a desirable brand onto toddlers clothing is a fresh and new way to buy a little slice of your favourite high-end labels.
The British designer has long been an eco advocate too, her luxury beauty range Care launched in 2008 and is made from organic ingredients that are ethically sourced. It's not yet known if the new childrens range will also carry a similar ethical sentiment, but fingers crossed for an array of organic and green materials spun into some truly adorable clothes. Fingers crossed too for Stella McCartney for H&M maternitywear range. Now there's a great idea!
By Amiee Jones