Environment, be damned. All over the UK, ladies are getting lacquered up.
Backcombed hair and the return of big, bouffant waves can only mean one thing: hairspray's back in fashion. Nationwide demand for the styling essential has risen 10!
Hairspray fell out of fashion in the late 90s as we became more aware of the damage aerosol cans had on the atmosphere. But trend-watchers say the rise in sales is all part of a return to glamour and - thanks to more environmentally friendly formulas - the styling spray is back in vogue.
The a/w 2010 catwalks were awash with 60s-inspired bouffant looks, from beehives at Prada and Giles to slicked-back ponies at Louis Vuitton and retro Bardot styles at Rochas. You'll need major quantities of hairspray if you want to mimic their looks.
So it seems hairspray is here to stay - talk about a lasting hold..