STYLE

Ashish A/W 2010: Backstage At London Fashion Week

15/09/2010 17:12 | Updated 22 May 2015

Ashih modelPA

MAKEUP: Georgina Graham for MAC

HAIR: James Rowe for L'Oréal Professionel

SNAPSHOT: Russian princess goes grunge

THE SCOOP: For next winter, Ashish has created his very own princiality - Ashishistan - which, going by the clothes and look of models on the catwalk, sits somewhere between a fomer Soviet republic and a hot mediterranean island. As such, Ashish's a/w 2010 collection was dominated by decorative kilim prints, aran sweaters and heavy woollen overcoats. Meanwhile Ashish's signature sequin designs were responsible for bringing heat and glamour to the show. Playing on the 90s grunge look, hair was kept long and styled in a loose side plait interwoven with coloured extensions. Graham explained that a "clean, fresh and simple face" was the only way to complement Ashish's cool urban-meets-ethnicity aesthetic. Graham's idea was that "small statements often make the biggest impact. The most simple make-up can sometimes be the most visually arresting."

GET THE LOOK - MAKEUP: The focus here is on healthy, fresh looking skin. Graham started by using a high SPF MAC Primer, before applying a light liquid foundation, but no powder. Eyebrows are also key to this pared down look. Graham created a chic, statement brow by applying taupe eyebrow pencil in upward strokes. "The shade suits every type of colouring," she said. Eyelashes were kept free from any product and merely curled to add definition. "Mascara can sometimes appear quite clumpy and 'WAG-y'," Graham said. If you can't bear to go without something on your lashes, Graham suggested tinting, or a brown mascara which are less harsh than traditional black mascara. To finish this natural look, lips were given just a mere slick of lipbalm.

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