A technology research partnership announced on September 16 may have a major impact on our future beauty and grocery shelves. Could we taste anti-ageing ice cream by 2015?
Unilever, the vast global company behind many home, food, and personal care products, shook hands with Ampere Life Sciences, a new biotechnology group, sealing a five-year exclusive contract. Together, their research teams will pursue anti-ageing product development, focusing on antioxidants.
Unilever's public statement noted that they hope to "build differentiated antioxidant-containing products spanning multiple product categories." Translation: they could reach beyond skincare labels like Dove to Unilever's many food brands such as Ben & Jerry's.
There has been a surge of interest in antioxidant foods for both their health and anti-ageing benefits. With this partnership, Unilever might concoct all sorts of beauty-boosting bites.
Imagine the potential for the product names! Wrinkle-free Raspberry Sorbet? Plumpcheek Peanut Butter? Defeat Crow's Feet Fettucine with Radiance Ragù?
If Unilever succeeds in engineering food with serious anti-ageing powers, that choice may be moot.
Click here for a roundup of top anti-ageing products to try in the meantime.