STYLE

Anti-Ageing Ice Cream On The Way?

22/09/2010 15:07 | Updated 22 May 2015

Will ice cream soon be able to fight wrinkles? Photo: Getty Images

A technology research partnership announced on September 16 may have a major impact on our future beauty and grocery shelves. Could we taste anti-ageing ice cream by 2015?

Unilever, the vast global company behind many home, food, and personal care products, shook hands with Ampere Life Sciences, a new biotechnology group, sealing a five-year exclusive contract. Together, their research teams will pursue anti-ageing product development, focusing on antioxidants.

Unilever's public statement noted that they hope to "build differentiated antioxidant-containing products spanning multiple product categories." Translation: they could reach beyond skincare labels like Dove to Unilever's many food brands such as Ben & Jerry's.

There has been a surge of interest in antioxidant foods for both their health and anti-ageing benefits. With this partnership, Unilever might concoct all sorts of beauty-boosting bites.

Imagine the potential for the product names! Wrinkle-free Raspberry Sorbet? Plumpcheek Peanut Butter? Defeat Crow's Feet Fettucine with Radiance Ragù?

If Unilever succeeds in engineering food with serious anti-ageing powers, that choice may be moot.

Click here for a roundup of top anti-ageing products to try in the meantime.

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