STYLE

Shop The Trend: Prim &Amp; Proper

23/11/2017 17:20 GMT

The female form was celebrated on the catwalks this season, with hourglass silhouettes and an emphasis on waists, hips and bustlines. Take your cue from Mad Men-style - it's sex appeal gone sophisticated and ladylike (think long gloves, kitten heels and a skinny belt).


Prim and proper needn't be boring; prints and bold colours add a modern dimension to classic items, while pairing full-figured skirts with mannish jumpers (see Paul Smith and Dries Van Noten for inspiration) offers a modern twist on retro classics. Cardigans and fitted jumpers, pussy bow blouses, pencil skirts and fitted tops (that corset you got to rock the underwear-as-outerwear trend last season will work beautifully here) are all items you probably already own. Also, feel free to ransack your mum and granny's wardrobes for retro-style handbags and wasp-waisted skirts - after all, you can't beat an original.

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Prim and Proper

1. A basic blouse (pussy-bow necklines and spotty prints are a plus) adds a bit of polish to any ensemble. The prim way to wear it? Tucked into your skirt, of course.

Paisley print top, £89, Hobbs NW3

Prim and Proper

2. Chic kitten heels are a great way to embrace the trend. Satin or patent are your best bets.

Satin sling back heels, £420, Lanvin at Matches

Prim and Proper

3. Button up: nothing says ladylike like a fitted cardigan.

Lace-trim cardigan, £215, Paul Smith Women

Prim and Proper

4. Party with this '50s-inspired prom dress which ticks all of the boxes of the designer versions (nipped-in waist, cleavage-accentuating and a great print) at a fraction of the price.

Fusion Gemma prom dress, £65, Monsoon

Prim and Proper

5. Want to really feel like a Joan or a Betty? A peach satin bullet bra will take you back in time and give you a sweater-girl silhouette.

Harlow bullet bra, £29.50, What Katie Did

Prim and Proper

6. Skirt lengths have dropped to the knee and calf this season (pencil shapes and fuller-skirted versions are both popular). Texture is also great, like the spot and ribbon detailing on this skirt, which calls to mind Prada's nubby versions on the a/w catwalks.

Spot textured skirt, £35, Oasis

Prim and Proper

7. The easiest way to do prim and proper is with a fabulous frock. Combine with a granny-style handbag and quirky knee socks for a lesson in eccentric ladylike.

Daulle dress, £1,020, Dries Van Noten at My Theresa

Prim and Proper

8. Accessories are key to the trend and the skinny belt with a bow buckle was a waist-cinching hit on many an a/w catwalk.

Pink belt with gold bow buckle, £3, Primark

Prim and Proper

9. Stay warm with this feminine coat - the camel shade knocks off two of the season's top trends in one.

Camel corelli coat, £80, Miss Selfridge

Prim and Proper

10. A handbag with a clasp closure embodies the '50s spirit and adds a ladylike finish to even a basic T-and-jeans outfit.

Patent leather croc Yo-Yo bag, £1,495, Prada

Prim and Proper