Déreon and Temptu to sell limited-edition temporary tattoos. Photo: TheBeyonceNetwork.com
What's that on your upper arm? Oh, a new temporary tattoo from the House of Déreon.
That's what you can expect to hear this fall, as Déreon and airbrush makeup brand Temptu have teamed up to create limited-edition temporary body art.
"With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon autumn/winter 2010 campaign a tough edginess. We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves," Tina Knowles, Déreon's founder and creative director, told WWD.
The limited-edition temporary tattoos will be available this November in Deréon's signature fleur icon, rock 'n roll, jewellery, and spider designs. They are waterproof and created to last two to five days. The kits will range from basic to deluxe and will be sold online at sephora.com, temptu.com, and dereon.com, while supplies last. A waiting list is already filling up at dereon.temptu.com.