Model Sophie Srej poses for the Marc Jacobs Daisy ad campaign. Courtesy Photo
The fresh and feminine world of Marc Jacobs' Daisy is perfectly captured in a new ad campaign photographed by his longtime collaborator, German photographer Juergen Teller.
Sophie Srej. Courtesy Photo
The new ad launched in the October magazines and will appear on the company's website beginning October 1st, but we've got behind-the-scenes shots of models Frida Gustavsson and Sophie Srej frolicking among the daisies.
Set in the lush fields of Spain, the whimsical images are meant to tell the story of two enchanting girls who spend their days soaking up the sun and fresh air.
The models, armed with rosy cheeks, wind-whipped hair and flowing white dresses – along with the occasional umbrella -- depict the playful, free-spirited nature of Daisy, a bright, floral fragrance that captures the happy essence of its namesake with sparkling notes of Strawberry, Ruby Red Grapefruit, Gardenia, Jasmine, and a vintage touch of Violet.
Daisy, which first launched in 2007, sits alongside Lola, the men's fragrance Bang, and the Marc Jacobs collection fragrances in the brand's scent portfolio. Gustavsson and Srej replace model Irina Kulikova, who's been the face of Daisy since its launch three years ago.
Juergen Teller photographing model Frida Gustavsson for the Marc Jacobs Daisy ad campaign. Courtesy Photo