Diane von Furstenberg has just inked a deal with ID Beauty to create a beauty line, which will debut with a women's fragrance this fall, reports WWD. Skincare and makeup will supplement the line, which von Furstenberg dreamed up with the help of friend Chantal Roos, the former president of YSL Beauté.
"Everything I do in life has to do with how much I am inspired by women, how much I respect women and how much I want every woman to feel strong, beautiful and confident," the designer told WWD. "When you have such an intimate relationship with women, there is no way that you can do it more than with the beauty business."
She has dabbled in beauty before with the '70s fragrance Tatiana, named after her daughter. That scent, plus an accompanying makeup line, was sold in 1983 to Beecham. With experience now under her stylish belt, von Furstenberg says that she purposely chose the small ID Beauty company as a partner.
"I feel like when you deal in such a huge, unbelievably crazy, competitive market, the only chance you have [comes from] believing in what you do. And in order to do that, and not compromise, I think you have a better chance when you are a small company. It's all about respect," she added.
With no name or scent details released yet, we've only heard that von Furstenberg has been mulling over the fragrance for the past year and a half with her formulating sidekick, Roos - who will now work full-time on the beauty line. Partner ID Beauty is a 15 year-old company known for creating high-end skin care brands, with three Rexaline products ranking in the current top 10 of Sephora Europe.
And much like the sensibility and effortless chic of her wrap dresses, von Furstenberg says she is looking for her new beauty line to help women communicate the image of power.
"All I want is to make women feel like they can be the women they want to be. That message is so strong, that now we have to put it in a bottle, in a tube, in a spray, in a jar and in a colour."