STYLE

Kim Kardashian Launches Her Own Fragrance In New York

29/10/2010 12:20 | Updated 22 May 2015

Kim Kardashian fragrancePA Photos

Kim Kardashian is the latest to join the ever-expanding list of celebrities to launch her own fragrance. The reality TV star was at Macy's department store in New York to promote the signature scent called... Kim Kardashian, of course!

Ms Kardashian was looking polished and poised in a short black flirty floral dress and black cropped tuxedo jacket teamed with opaque tights and sky-high platform heels.

An excited Kim updated her huge Twitter fan base before the event: "On my way to Macy's in Harold Square NYC! Who's coming? Did u guys get my fragrance! Can't wait to meet u!"

Afterwards an excited Kim added: "Macy's was on fuego! Thanks to everyone who came out to support! I love u all so much!"

Kim Kardashian (the scent) has been available at US beauty store, Sephora, since the beginning of the year and is already a bestseller.

But the store pulled the fragrance from its shelves after the star refused to renew is exclusive contract.

When designing the scent, Kim said she wanted "something rich and creamy and sexy, but still youthful".

Developed by perfumer Claude Dir, the smell is floral and fruity, with hints of tuberose, mandarin, honeysuckle, orange blossom, jasmine, tuberose, gardenia, tonka bean, jacaranda wood, vanilla orchid, musk and sandalwood.

Would you wear Kim Kardashian? Leave a comment below.

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