It's hard to believe the brand that made that famous velour tracksuit turned 10 this year. On the heels of their big anniversay Juicy Couture released a new fragrance for women called Peace, Love & Juicy Couture. Paying tribute to where they started, everything about this new scent - from top note to packaging - is evocative of the brand's California roots.
At the launch event Kate Foster, vice president of marketing, said "Juicy Couture has always been unapologetically fun and optimistic." Our sentiments exactly!
To bring a little Juicy joy into your life check out the playful video for Peace, Love & Juicy Couture below.