The new Jimmy Choo fragrance. Courtesy of Jimmy Choo
After bringing you the news that Jimmy Choo is launching a luggage line, we have another exciting launch to report.
You will soon be able to match your scent with your Jimmy Choo pumps as the luxury brand is releasing it's first fragrance in early 2011.
With seductive Tiger Orchid at the heart of the perfume, and a subtle mix of Sweet Toffee and Indonesian Patchouli at the base, the scent is warm and rich, enhanced by refreshing green top notes.
The bottle, inspired by Venetian Murano glass, is sure to stand out on the beauty counters too. Tamara Mellon revealed that "It was very important for me to create a beautiful and precious bottle which is an object of desire that women will want to keep forever".
We don't think that will be a problem. With the addition of a python printed box to keep it in, we're sure that this will be on every fashionista's wish list.
Watch out for Ms Mellon in the advertising campaigns too.
Jimmy Choo Eau de Parfum will preview at Harrods, Selfridges and selected Jimmy Choo boutiques from 13th January 2011, and will be stocked nationwide from 31st January. It will come in 40ml, 60ml and 100ml bottles, from £39 to £68.