Watch out Mrs Beckham, there's a new WAG turned fashion designer about town.
Alex Gerrard, wife of Liverpool player Steven Gerrard, has launched her own fashion line in Manchester's Selfridges. The autumn/winter collection comes in two parts, Alex Glam and Alex Rock, featuring sequin embellished LBD's and colourful cocktail dresses.
With prices starting at £35, it's certainly more affordable than VB's sought-after collection, but would you buy Alex's designs over regular high street labels? Leave a comment below.