London's most famous toy shop's plan to enthrall children with a Christmas themed live penguin and reindeer event has incurred the wrath of animal welfare campaigners.
Hamleys on London's Regent Street had advertised an in-store event featuring live penguin and reindeer as a Christmas treat for youngsters.
Outraged animal welfare experts branded the stunt irresponsible and said the world-famous company was treating the animals as 'living toys'.
Hundreds of animal lovers - many of whom joined a Facebook Group lambasting the store - bombarded the shop with protest emails, saying it was appalling that the creatures would be used as 'entertainment' in such a hot and busy environment.
Hamleys subsequently removed the advert for the event from their website, but a spokesperson said it was still going ahead.
UPDATE TO THIS STORY HERE
What do you think about this story?
Would you take your children to see live animals in-store?
Or are Hamleys wrong to do this?
Suggested For You
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more