Rihanna will help Nivea celebrate their 100th anniversary by starring in their latest ad campaign. The singer, who poses naked in the advert, is being dubbed as the brand's 'new voice' but we can't help but admire her natural beauty.
Nivea will also sponsor Rihanna's Loud tour later this year and the brand will also be venturing into digital marketing and social media to engage with a younger audience. It sounds like there will be no escaping the Nivea and Rihanna collaboration! Watch out for Nivea's new face in May.
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