Imagine the scene: you're happily browsing all the latest designer treats on net-a-porter.com when, suddenly, your man swipes the computer and spends hours searching for goodies on... mrporter.com!
That's right, the male version of our favourite clothing website has launched today, featuring the latest designer trends that'll leave him looking razor-sharp (and you battling for airtime on the computer).
The online luxury shop for men offers over 80 leading international brands including Lanvin, Jil Sander, Marni, YSL, Ralph Lauren Purple Label, and Margaret Howell to name but a few.
Mr Porter promises to closely follow the footsteps of Natalie Massenet's award-winning net-a-porter. On the women's e-boutique, designer labels are presented in a style of a fashion magazine, and Natalie is looking to meet the demands of male shoppers by offering a selective shopping experience on Mr Porter, too.
What do you think of the new website? Will your man be shopping on it?