Burberry have just announced their new scent 'Burberry Body'. It's billed as the brand's most sensual fragrance to date and will be fronted by model du jour, Rosie Huntington-Whiteley.
The first image from the campaign features the model wearing nothing but a Burberry trench (what else?) to save her blushes.
The collaboration marks a return to the brand for Rosie who got her big break when she was picked by Burberry's Chief Creative Officer, Christopher Bailey, to replace Agyness Deyn in the autumn/winter 2008 campaign alongside Control actor Sam Riley.
''It's a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment," she says.
Bailey is equally enthusiastic: "Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."
What do you think of the shot? And do you prefer Rosie when she's in model mode?