Wow, check out Cheryl Cole turning rock chick for the latest X Factor judge stars in the beauty brand's 50 year anniversary campaign, showing off some super-high hair in the process.
The first image just released, is entitled 'rock it', and shows a profile shot of Cheryl with a towering bouffant ponytail, complete with sweeping side fringe.
Two more images from the campaign - 'glam it' and 'work it' - are due to be released soon. We'll keep you posted!
What do you think of Cheryl's new 'do? Let us know below!