Towering Tresses! Cheryl Cole Shows Off Super-High Hair In New L'Oreal Advert

03/08/2011 17:17 | Updated 22 May 2015

Towering tresses: Cheryl Cole stars in L'Oreal Elnett's 50th anniversary campaign. Photos:L'Oreal/PA

Wow, check out Cheryl Cole turning rock chick for the latest X Factor judge stars in the beauty brand's 50 year anniversary campaign, showing off some super-high hair in the process.

The first image just released, is entitled 'rock it', and shows a profile shot of Cheryl with a towering bouffant ponytail, complete with sweeping side fringe.

Two more images from the campaign - 'glam it' and 'work it' - are due to be released soon. We'll keep you posted!

What do you think of Cheryl's new 'do? Let us know below!

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