Kim Kardashian will release a limited edition version of her perfume to mark her impending wedding to Kris Humphries.
The reality television megastar is due to marry basketball star, Humphries, later this month and has decided the celebrate the occasion fragrantly with Love.
Kim says on her blog "I thought it would be fun to create a special fragrance that represents this special time in my life! We've only produced 1000 bottles... one for me to wear on my wedding day, 200 for my bridal shower, and 799 for you guys!"
So, what does love - sorry, Love - smell like?
"The soft, feminine scent opens with top notes of sparkling red currant, pink freesia and star jasmine. A heart of French mimosa, rare Egyptian tuberose, and rose absolute orpur eases into a rich background of sensual musk, creamy sandalwood, and orris butter."
If you were wondering, this is a distinct nasal emotion from Unbreakable, a joint effort from previous wellspring of Kardashian marital inspiration, Khloe Kardashian and Lemar Odom, from which wafted a cloud of green apple, dark chocolate and African Geranium.
As opposed to Jennifer Lopez' love (which we are reliably informed "don't cost a thing"), Kim's can be purchased at kardashianfragrance.com for $100.
Will you be picking up a bottle of Love?