The concession, which will be housed in the Women's Street Fashion section on the ground floor, will feature "an edited selection of the very latest key fashion collections and accessories for women," reads the release that landed in our inbox this morning.
But that's not all. To celebrate the launch of H&M at Selfridges, the concession will feature an exclusive selection hand-picked by style maven Leigh Lezark.
The Misshapes DJ and model will be on hand to introduce her collection at the store launch on 25th August, before keeping shoppers entertained with a celebratory DJ set.
"I love shopping at H&M and I always make sure to visit Selfridges when I am in London," says Leigh.
"I've worked with H&M on many occasions and when they approached me to curate a collection especially for their new, first ever shop-in-shop, I was delighted.
She also goes on to describe her curated section as "modern classics everyone should have in their wardrobe."
Will you be heading on down to Selfridges to check out H&M's new store-in-store? Let us know in a comment below.
Click on our gallery below to see the White Christmas Collection also coming soon to Selfridges:
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