Lottie Moss in her first Vogue shoot of many? Photo: Vogue/Mario Testino
It looks like catwalk-friendly genes run in the Moss family - model agencies are said to be fighting to sign Kate Moss's 13-year-old half-sister Charlotte after spotting her in Kate's wedding retinue last month.
Lottie, who shares a father with the supermodel, is only a year younger than Kate was when first scouted but her mother, Inger told the Evening Standard: "She's too young [to model professionally]. When she is old enough it will be her decision."
Carole White, founder of Premier Models was enthusiastic about Lottie's model potential (despite famously passing up the chance to represent Kate), telling the Standard:
"Lottie looks beautiful and fresh - a very English rose look. Her mother is quite right to wait until she is 14 and has developed more but she has wonderful features and could definitely make a model. Generally you need the height. Kate is an exception to the rule because models need to be 5ft 9in to 5ft 11in. I think Lottie would make a lovely young model."
In the meantime it looks like Lottie is already gaining experience in front of the camera - you can see her strike a pose to help promote her parents' Toll House Vintage Emporium over on Facebook.
What do you think? Is Lottie the face of the future?