Selena Gomez is the latest star to join the celeb fragrance bandwagon but the popstar's debut scent will be designed with a difference.
Gomez is enlisting her fans to help her develop the product by asking them to vote on their favourite ingredients. The first 50,000 participants to log on to selenagomezperfumes.com will also receive a sample of the new fragrance and will be in with a chance of winning a tour of the fragrance lab with Gomez herself.
Do you think it's a good idea for Gomez to get her fans involved in the making of her first perfume? Let us know in a comment below and see who else has been promoting their fragrance in London recently.