The Opium fragrance ad stars actress Emily Blunt lying on a bed holding a bottle of the perfume. It's seductive, sultry and a little less provocative than the famous Opium campaign that Sophie Dahl featured in (the one where she was photographed lying on her back in the nude).
Speaking to the Telegraph about the Patrick Demarchelier shoot, Blunt said, "It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished. Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill".
We wonder if it was this shoot that sparked the change in hair colour?
Let us know how you rate Blunt's YSL look and take a look below to see some of our favourite fragrances to buy and wear this Christmas.