Kerry Katona - Do We Need Another Reality Show?
If you hadn't had enough of desperate-seeming, fame-hungry, perma-tanned women with often dysfunctional relationships being awarded their own reality TV series, then Channel 5 have a treat in store for you.
After 'Kerry Katona and her Next Chapter' was dropped by ITV2 in September - the channel presumably fell out of love with watching in great detail what was actually a pretty uneventful day-to-day life - Kerry only had her new found Celebrity Big Brother fame to rely on.
But, with an admirable bit of irony, Channel 5 have made the twice-married Kerry a celebrity wedding planner, for a four-part series.
The former Atomic Kitten singer (gosh, wasn't that a long time ago?) has been put in charge of sorting out everything from the venue to the table plans and cake. A comical concept at best.
But why do TV execs continue to splash their cash on women whose biggest talents consist of little more than squeezing into a tiny dress?
Kerry's publicist Max Clifford believes it's what the people want. When her ITV2 show was axed he told The Sun: "It is a shame as Kerry wants to be on TV and, after her success on Big Brother, people obviously want to see her. But with the ITV deal she was caught up in something that was beyond her control."
For the likes of American stars such as Kim Kardashian and Jessica Simpson, reality TV series filmed inside their homes, documenting arrivals of new puppies and arguments with basketball player/popstar boyfriends, have given them a meteoric boost in global recognition.
Earnings from their shows have formed the crux of their multi-million pound empires and allowed them to pursue their other dreams, like designing their own clothing range or having a big white wedding.
Even Katie Price can't deny her numerous reality series have done wonders for her bank balance, even if she did recently claim her marriage to Peter Andre would have survived it they hadn't let the cameras into their lives.
For starlets on the way up such as former star of The Only Way Is Essex Amy Childs, a reality series documenting her life post-TOWIE holds some intrigue. She was delightfully dappy after all and, in her case, it all still seems a bit of innocent fun.
For Kerry it is safe to say she has been on the downward curve for a good few years. Since her failed marriages and bankruptcy, her mental vulnerability has been on show in front of far too many cameras (remember the This Morning incident?). It's obvious that she wants to remain in the limelight, after all people don't enter Celebrity Big Brother for anonymity, but whether she has anything more to talk about is very much in doubt.